Burgers' Zoo Video Rangers

Burgers' Zoo [2015]

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After a viral video in wich a Chimpansee knocked down a drone (2.700.000+ views), Burgers’ Zoo wanted to expand this YouTube audience, seeking a strategy to make the Zoo better known in their demographic (6-12 y/o). NewBe created the new ‘Video Rangers’ format, in wich 2 kids participate to become ‘Video Rangers’, giving them unlimited exclusive access to the park, allowing them to keep a video blog of everything behind-the-scenes at the Zoo.

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